MTN Nigeria lance une plateforme numérique multi-expériences avec Tecnotree Moments – pour le jeu et l’éducation

ESPOO, Finlande, 28 février 2022 /PRNewswire/ — Tecnotree, fournisseur mondial de solutions de transformation numérique pour les fournisseurs de services de communication (CSP) et les fournisseurs de services numériques (DSP), basé en Finlande, annonce aujourd’hui le lancement de sa plateforme numérique multi-expériences, Tecnotree Moments, en collaboration avec MTN Nigeria. Les offres de cet écosystème de partenaires multi-expériences visent à créer des ensembles de contenus, d’applications et de connectivité axés sur le mode de vie grâce à un écosystème de partenaires numériques pré-intégrés destiné aux secteurs mondiaux, locaux et glocaux à forte demande et à forte croissance. La plateforme attirera des partenaires de premier plan dans différents secteurs tels que l’éducation, le divertissement, les jeux, le sport, la santé et le bien-être, pour les amener à s’implanter au Nigeria et utilisera la facturation directe des clients pour transformer les partenaires de l’écosystème en générateurs de revenus instantanés.https://mma.prnewswire.com/media/1754777/Tecnotree_Moments_Logo.jpg

Tecnotree Moments est un portail de services numériques et de groupage de produits de mode de vie, lancé grâce à des contenus de sports électroniques tels que PUBG Mobile Daily, FIFA Daily, Rocket League Daily, Fortnite Monthly et Fantasy Football. La plateforme propose également les jeux les plus populaires d’Afrique, et met régulièrement à jour les nouveaux jeux. Grâce aux partenaires dynamiques de son écosystème, la plateforme est idéalement positionnée pour assurer la convergence entre les contenus éducatifs et ludiques dans le monde entier, ce qui favorise l’apprentissage social et émotionnel, indispensable pour créer des expériences personnalisées et adaptées.

Cette collaboration entre Tecnotree Moments et MTN Nigeria est révolutionnaire dans la mesure où elle permet de libérer tout le potentiel humain des Nigérians à travers le pays et de créer une société inclusive qui est essentielle à la promotion du développement national. Moments contient l’intégralité du programme nigérian JSSCE, SSSCE et IGCSE sous forme de contenu interactif et immersif et de cours en direct. En outre, pour rester pertinent dans une économie numérique en évolution rapide, le partenariat MTN-Moments cherchera à offrir un cours en ligne ouvert à tous (MOOC) pour le perfectionnement professionnel et la progression de carrière,favorisant ainsi l’acquisition de compétences générales et techniques. Étant donné les compétences locales et le vivier de talents dont dispose le pays, la plateforme sera d’abord lancée au Nigeria, et ces services seront ensuite lancés dans d’autres pays d’exploitation MTN en Afrique.

« MTN est constamment à la recherche de partenariats pour construire des plateformes qui offrent des services de qualité supérieure à nos clients. Nous avons toujours été déterminés à offrir à nos clients le meilleur du contenu numérique. Ce partenariat avec Tecnotree ne fait que renforcer cet engagement. La plateforme fournira à nos clients des contenus d’une qualité exceptionnelle, dans les domaines de l’éducation et du divertissement », a déclaré Aisha Mumuni, directrice des services numériques par intérim de MTN.

Padma Ravichander, PDG de Tecnotree Corporation, a déclaré : « Notre vision est d’autonomiser les communautés connectées numériquement, de réduire la fracture numérique et de créer une inclusion numérique pour les différentes diasporas de la population nigériane. Nous sommes très ravis de nous associer à MTN Nigeria pour lancer notre plateforme Tecnotree Moments, qui offrira à la communauté nigériane de véritables services et produits numériques par l’intermédiaire de nos partenaires internationaux. L’engagement de MTN à faire de l’Afrique une économie véritablement numérique est un objectif puissant et Tecnotree est fière d’être son partenaire numérique pour cette cause »

Informations complémentaires
www.tecnotree.com

À PROPOS DE TECNOTREE
Tecnotree est le seul fournisseur de solutions numériques complètes de gestion d’entreprise pour les fournisseurs de services numériques, qui jouit de plus de 40 ans de connaissance approfondie dans le domaine, d’une capacité de livraison et de transformation éprouvée dans le monde entier. Nos produits et solutions souples basés sur des technologies open-source couvrent toute la gamme (de la commande à l’encaissement) des processus commerciaux et de la gestion des abonnements pour les fournisseurs de services de télécommunications et autres services numériques. Les produits et plateformes de Tecnotree comptent plus de 800 millions d’abonnés dans le monde. Tecnotree est cotée à la bourse Nasdaq Helsinki (TEM1V). Pour plus d’informations, veuillez consulter notre site web www.tecnotree.com ou nos réseaux sociaux – LinkedIn I Facebook I Twitter

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New ‘Highly Sophisticated’ Malware Linked to Chinese Cyberattackers

A leading cybersecurity firm says it has discovered a “highly sophisticated” piece of malware being used by Chinese hacking teams to attack government and critical infrastructure targets.

Symantec, a division of U.S.-based software designer and manufacturer Broadcom, said the earliest known sample of the malware, which has been dubbed Daxin, dates back to 2013, while Microsoft first documented the hacking tool in December 2013.

A report by the company’s Threat Hunter Team says Daxin is “without doubt” the most advanced piece of malware it has seen used “by a China-linked actor.” The unit says Daxin was discovered along with other hacking tools previously used by Chinese cyberattackers.

The hackers have deployed Daxin against “organizations and governments of strategic interest to China.” The malware permits the attackers to communicate directly with infected computers on highly secured networks where direct internet connectivity is not available, allowing them to extract data without raising suspicions.

Vikram Thakur, a technical director with Symantec, told Reuters that Daxin “can be controlled from anywhere in the world once a computer is actually infected.” Thakur said Daxin’s victims included high-level, non-Western government agencies in Asia and Africa, including justice ministries.

Source: Voice of America

Russia-Ukraine conflict: AU condemns reports of ill-treatment of Africans trying to flee Ukraine

ADDIS ABABA, The African Union has condemned disturbing reports of ill-treatment of African citizens in Ukraine trying to flee the country but are being refused the right to cross borders safely.

Thousands of Africans and other foreign nationals, particularly students, have been scrambling to leave Ukraine following Russia’s invasion.

But as hundreds of thousands throng to Ukraine’s various land borders, overwhelming authorities in neighbouring countries, reports have emerged that Africans are being treated differently and sometimes prevented from leaving.

Several people have shared videos and testimonies on social media, denouncing discrimination at train stations and border posts.

“Reports that Africans are singled out for unacceptable dissimilar treatment would be shockingly racist and in breach international law,” AU Chair, Senegal’s President Macky Sall, and Moussa Faki Mahamat, head of AU Commission said in a joint statement.

The statement added that all people have the right to cross international borders during conflict, and should enjoy the same rights to cross to safety from the conflict in Ukraine, notwithstanding their nationality or racial identity.

“The Chairpersons commend the efforts by African Union Member State countries and their embassies in neighbouring countries to receive and orientate African citizens and their families trying to cross the border from Ukraine to safety,” the statement concluded.

Source: Nam News Network

Study Shows Pfizer COVID-19 Vaccine Less Effective Among Young Children

A study conducted in the United States says Pfizer’s two-dose COVID-19 vaccine is less effective at protecting young children than it is for older children and adults.

Researchers from New York state’s Department of Health compared data collected from more than 850,000 kids ages 12 to 17 with data collected from children between 5 and 11 years old who were fully vaccinated between December 13, 2021 and January 30 of this year, when the country was struggling with the surge of the omicron variant.

The study shows the vaccine’s effectiveness against severe illness and hospitalization in the younger group declined from 100 percent to 48 percent, compared to a decline from 85 percent to 73 percent among the older children.

The vaccine’s effectiveness against infection plunged from 68 percent to just 12 percent among the 5 to 11 year old group, while declining from 66 percent to 51 percent among the 12 to 17 set. The study has not been peer-reviewed.

Researchers noted that the younger children were inoculated with a dose containing just 10 micrograms, while the older children received 30 micrograms, the same dose given to adults.

The U.S. Food and Drug Administration last month delayed its review of the Pfizer COVID-19 vaccine for under-5-year-olds because initial testing showed its two-dose series was not working well against the omicron variant.

Pfizer and its German-based partner, BioNTech, are currently testing a three-dose regimen of its vaccine among children under 5 years old and those ages 5 to 11, based on studies in adults that suggest an extra shot may provide the needed level of protection against omicron.

Monday’s release of the New York study comes just days after the U.S. Centers for Disease Control and Prevention issued new guidelines that allow most Americans to abandon wearing face masks.

Source: Voice of America

Bahrain participates in high-level meeting of Human Rights Council

Manama, Bahrain has participated virtually in the high-level meeting of the Human Rights Council in Geneva on February 28 – March 2.

In his speech, the Minister of Foreign Affairs Dr. Abdullatif bin Rashid Al Zayani reviewed Bahrain’s efforts to promote and protect human rights within the framework of the comprehensive reform approach led by HM King Hamad bin Isa Al Khalifa and the follow-up of HRH the Crown Prince and Prime Minister, Prince Salman bin Hamad Al Khalifa.

Al Zayani noted the grave consequences of wars and conflicts in the Middle East, which deprived millions of young people of education, health care, shelter, peace and security.

He highlighted the Kingdom’s efforts in supporting peace in the region and the world, maintaining international security, developing international relations and achieving international cooperation.

The efforts are guided by the United Nations Charter and relevant international and regional conventions based on HM’s approach which calls for promoting tolerance, peaceful coexistence, brotherhood, cooperation and peace among all the peoples of the world.

In this regard, he noted the establishment of King Hamad Global Centre for Peaceful Coexistence, the launch of the Shaikh Isa Award for Service to Humanity, the issuance of the Declaration of the Kingdom of Bahrain, and the establishment of the King Hamad Chair for Interfaith Dialogue and Peaceful Coexistence at the Italian University of Sapienza.

The minister stressed that following the directives of HM the King, the government of Bahrain, under the leadership of HRH the Crown Prince and Prime Minister, focused on addressing this pandemic in a constructive and effective manner, taking into account all health, economic, social and educational aspects.

The government placed at the forefront of its priorities preserving the health and safety of citizens and residents alike, and provided health isolation centers, testing, treatment and free vaccination for all citizens and residents and without discrimination.

The minister highlighted that the national vaccination campaign in Bahrain, thanks to the societal awareness and demand for vaccination, has achieved great success, with the percentage of those who received the first and second vaccination doses reaching 96% of the total eligible to take the vaccination from 18 years of age and over.

The percentage of those who received the booster dose reached 85% of the total qualified people of the same age group.

He indicated that the Kingdom has succeeded in terms of vaccinating children, as the vaccination rate for the age group from 12 to 17 years reached 92%, and the number of adults aged 3 to 11 who received the vaccination reached more than 24,000, while the number of those registered so far has reached more than 30,000.

The minister affirmed that Bahrain’s constant efforts to develop the human rights system, and its advanced steps in the field of care and support for human needs, are closely linked to its relentless endeavors to implement Bahrain Vision 2030 and achieve the sustainable development goals of the United Nations.

They are also linked to reaching high levels of human development and well-being indicators, and supporting women’s effective participation in the development process.

The minister stressed that the government was able to include 78% of the United Nations sustainable development goals in the Government Plan 2019-2022, and the national plan to implement Bahrain Vision 2030.

The Cabinet also assigned ministries and government agencies to match their respective goals, plans and policies in the government’s current work program (2019-2022) with the sustainable development goals.

The minister indicated that Bahrain considers environmental protection and combating climate change a main objective in the process of promoting and protecting human rights, so the Kingdom deals with the outcomes of the (COP26) conference by continuing to develop its climate system.

This will enable it to address the effects of climate change and its direct impact on the right to live in a healthy environment that stimulates work and production.

The minister affirmed that the government has continued its efforts in developing the legislative system related to enhancing the protection of human rights, with a law on alternative sentences and measures being issued in 2017, and amended in 2021.

This constitutes a pioneering step in the field of reforming and rehabilitating those convicted of offences, returning them to their social environment and their normal life.

He added that the number of people who benefited from the application of this law has reached 3,826, 60% of whom have completed the alternative sentence decided for them by the judiciary, which is a significant indicator of the success of this humanitarian program.

He also underscored that the government has given great care to the rights of the children and to ensure they belong in a safe environment enhanced by modern and advanced laws and legislation and in a manner that ensures their sound upbringing in the various stages of their lives.

A law was issued in 2021 on restorative justice for children and protecting them from ill-treatment, according to which courts called Restorative Justice Courts for the Child are established to adjudicate criminal cases arising from crimes committed by children who are over the age of 15 years but not over 18 years at the time of the crime.

A special prosecution unit for child crimes was also established.

The minister noted that this law constitutes a qualitative addition to the modern legislative and judicial system and executive procedures that guarantee the rights of children and protect them from abuse, exploitation, or moral, physical, and spiritual neglect, and take care of their health and education, as children represent the country’s hope and future.

The minister stressed that Bahrain continued its great progress in combating trafficking in persons. It was designated for the fourth consecutive year within Tier 1 in the annual report of the US State Department on Trafficking in Persons, which is the highest annual international classification in this regard, making the Kingdom unique in this achievement among countries in the Middle East and North Africa region.

Al Zayani underscored that efforts to support the advancement of women in Bahrain have witnessed a qualitative leap that began two decades ago with the establishment of the Supreme Council for Women, which developed national policies and qualitative plans to enhance women’s rights, most notably the National Plan for the Advancement of Bahraini Women.

They were approved by His Majesty the King, which with the cooperation of all national partners, resulted in many qualitative strategies in the areas of empowering women, raising the percentage of their contributions to the national economy, and protecting them from all forms of discrimination.

Al Zayani said that women’s rate of participation has increased steadily in national development until it reached an advanced stage in which women are on an equal footing with men in the fields of work.

The percentage of women in executive positions in the government sector reached 46%, in the private sector 34% and in the boards of directors of private companies 17%.

He said that Bahrain, through its Permanent Mission of the Kingdom of Bahrain in Geneva, contributed to presenting a joint statement during the 48th session of the Human Rights Council entitled Enhancing the Role of Women in Peacemaking and Multilateral Diplomacy, which more than 60 countries joined.

The minister added that, believing in the importance of cooperation with the mechanisms of the Human Rights Council and treaty bodies concerned with human rights, Bahrain continued its positive cooperation with these mechanisms and bodies.

He referred in this regard to the Universal Periodic Review mechanism, under which the Kingdom submitted three national reports approved by the Council, in addition to three voluntary mid-term reports showing the extent that the accepted recommendations of that mechanism have been implemented.

The Kingdom is currently working on finalizing its fourth national report, which will be reviewed in November, and reviewed its national reports on the International Covenant on Economic, Social and Cultural Rights.

He added that the Government of Bahrain, believing in the importance of continuing to strengthen the human rights infrastructure in the Kingdom, and in addition to the national plans and strategies adopted by many official bodies in various human rights sectors, translated the principles into the National Action Charter and the Constitution.

It prepared the plan of the National Committee for Human Rights, in cooperation with all stakeholders from various official and civil bodies, as a phased framework to achieve its goals of the Kingdom, and in line with the national and international commitments.

He noted that in order to reach the highest levels of quality, the Ministry of Foreign Affairs signed a declaration of intent with the Office of the Resident Coordinator of United Nations Activities in the Kingdom of Bahrain to advise on the preparation of the national human rights plan.

The minister said that Bahrain continues its efforts to promote and protect human rights at all levels, within the effective partnership between its governmental and official institutions and civil society, in constructive cooperation with the Human Rights Council and the Office of the High Commissioner for Human Rights, and looking forward to intensifying joint efforts to achieve lofty goals.

Source: Bahrain News Agency

Briefing Security Council on Syria’s Chemical Weapons Programme, Disarmament Chief Says Violations of International Law Cannot Continue to Go Unaddressed

Syria’s declaration of its chemical weapons programme still cannot be considered accurate and complete due to identified gaps, inconsistencies and discrepancies that remain unresolved, the United Nations disarmament chief told the Security Council today, as delegates, including from the Russian Federation and the United States, sparred over the fact-finding mission’s report.

Presenting an update on the implementation of Security Council resolution 2118 (2013) regarding the elimination of Syria’s chemical weapons programme (document S/2022/76), Under-Secretary-General and High Representative for Disarmament Affairs Izumi Nakamitsu stated that the Organisation for the Prohibition of Chemical Weapons (OPCW) Technical Secretariat is yet to receive the requested declaration from Syria on all undeclared types and quantities of nerve agents produced and/or weaponized at one former chemical weapons production facility that was declared by the Government as never having been used to produce and/or weaponize chemical warfare agents. As a result of the identified gaps, inconsistencies and discrepancies that remain unresolved, the OPCW Technical Secretariat continues to assess that, at this stage, the declaration submitted by Syria cannot be considered accurate and complete in accordance with the Chemical Weapons Convention, she said.

Outlining activities planned by the Technical Secretariat, including an in-person meeting between the OPCW Director-General and Syria’s Minister for Foreign Affairs and Expatriates, as well as the next round of inspections of the Barzah and Jamrayah facilities of the Syrian Scientific Studies and Research Centre in 2022, she said Syria has not yet provided sufficient technical information or explanations that would enable the Secretariat to close the issue related to the detection of a “Schedule 2” chemical at the Barzah facilities of the Research Centre in November 2018.

Turning to the twenty-fifth round of consultations with the Declaration Assessment Team in Damascus, which the OPCW Technical Secretariat has been endeavouring to schedule for almost 10 months, she said the deployment is still not possible due to Syria’s continued refusal to issue an entry visa for one member of the Team, reiterating her request to Syrian authorities to facilitate the necessary arrangements as soon as possible. Only through the country’s complete cooperation with the Technical Secretariat will all outstanding issues related to its initial declaration be closed, she stressed.

On the report issued by the OPCW Technical Secretariat on 24 January, regarding the incidents of the alleged use of chemicals as a weapon in Marea on 1 and 3 September 2015, she stated that it concluded that there are reasonable grounds to believe that on 1 September 2015, in Marea, a vesicant chemical substance from “Schedule 1.A.04” of the Chemical Weapons Convention was used as a weapon. On the report of the fact-finding mission issued by the Technical Secretariat on 31 January, regarding the incident of the alleged use of chemicals as a weapon in Kafr Zeita on 1 October 2016, she said it concluded that there are reasonable grounds to believe that the chlorine cylinder retrieved from the incident location in Kafr Zeita was used as a weapon.

“Any use of chemical weapons is unacceptable and the absence of accountability for the past use of such weapons remains a blight on the conscience of the international community,” she said, adding that “such profound violations of international law cannot continue to go unaddressed and unresolved.”

In the ensuing discussion, the Russian Federation’s representative averred that the conclusions of the fact-finding mission’s report on alleged use of chemical weapons during the incidents that took place in Douma in 2018 were drastically edited with an anti-Syrian bias, as confirmed by different sources, including former inspectors of OPCW. “Put simply, it was a sham,” he said. The products of the Investigation and Identification Team do not hold water because it is technically illiterate and politically biased, he said, expressing concern about its methodology of establishing a chain of events many years after they happened, on the basis of testimonies from vague sources.

In a contrasting address, the representative of the United States highlighted the human tragedy captured in the reports, noting that many witnesses interviewed by OPCW experts were poisoned by direct exposure to chemical weapons while others were exposed while caring for the injured. The Assad regime and Islamic State in Iraq and the Levant (ISIL/Da’esh) clearly intended to cause terror by deploying these illegal and immoral weapons throughout the conflict, he said. Moreover, attempts by the Assad regime and its allies to impugn the integrity of OPCW are part of a desperate campaign to distract from the human tragedy, he said, also condemning “the disinformation narratives” of the Russian Federation.

In a similar vein, the United Kingdom’s delegate pointed out that disinformation about chemical weapons is worryingly familiar, coming not only from the Assad regime, but also from its backers on the Council. Noting “fake claims by the Russian Federation about impending chemical weapons attacks in Ukraine”, he said claims of imminent attacks by groups labelled as “terrorists” or “saboteurs” are put forward without any credible evidence, as part of the pretext for an invasion that Moscow told the Council would never happen. Stating that the Russian Federation’s claims about the OPCW Technical Secretariat being biased are not based on plausible evidence, he noted that Moscow’s tactic is designed to deflect attention from those who use chemical weapons, stressing that any use of such weapons, by anyone, is abhorrent and cannot be tolerated.

Meanwhile, the representative of Mexico said both incidents in Marea and Kafr Zeita investigated in the reports by the fact-finding mission are violations of the Chemical Weapons Convention and of international humanitarian law, adding that those responsible must be brought to justice. She went on to underline the importance of ensuring cooperation with the International, Impartial and Independent Mechanism, given the Council’s inability to refer the case of Syria to the International Criminal Court.

Syria’s representative, taking the floor following Council members, said the High Representative for Disarmament Affairs continues to make incomplete statements that provide a one-sided version of recent developments, adding that she ignored Syria’s cooperation with OPCW’s technical teams, as well as important information in his country’s ninetieth monthly report. Stating that Syria is preparing to hold a high-level meeting between the Minister for Foreign Affairs and Expatriates and the Director-General of the OPCW, he emphasized the need for the Technical Secretariat to respect the principles of professionalism and avoid sharing false or imprecise information, adding that such information is then used by some adversary States to make groundless accusations against his country. Further, Syria’s exercise of its sovereign right to not allow access for one member of the Declaration Assessment Team should not be used as a pretext to postpone the work of the entire group, he said.

Source: UN Security Council

At least 20 civilians killed in attack in eastern Congo: Report

KINSHASA, At least 20 civilians have been killed in an attack in the northeastern region of the Democratic Republic of the Congo (DRC).

The attack occurred in the village of Kikura late Sunday, Odette Zawadi, the president of a local activist organisation, told the media.

The assailants struck at about 9 pm, wielding machetes and burning houses, the activist said. She and a local resident, Claude Kalinde, blamed the bloodshed on the Allied Democratic Forces (ADF) armed group.

The attack comes months after DRC and Ugandan troops launched a joint operation against the ADF, which has killed thousands of civilians in the region since 2013.

Since the operation began in late November, the group has continued to attack and kill civilians. In December, at least 16 people were killed in an attack suspected to have been carried out by the group in the rural commune of Mangina.

“We already didn’t seem to have confidence in these so-called joint operations. How can you explain that 20 people are killed in the presence of these two forces?” Zawadi said.

Kalinde, who also said that 20 bodies had been recovered, said: “We thought that the coalition of the Congolese and Ugandan armies would help us, but look at how sad this is.”

The ADF was founded in Uganda in 1995. It later moved to the DRC where it is among dozens of armed groups seeking control over territory and mineral resources in the east of the country. Despite its pledged allegiance to Daesh in 2019, UN researchers have not found any evidence that the group controls the ADF.

Ugandan forces have launched air and artillery raids in the DRC since the beginning of the joint operation, pledging to stay in the neighbouring country for as long as necessary to defeat the ADF.

However, the intervention has alarmed some Congolese, who remain wary after Uganda plundered the country’s resources during the DRC’s second civil war that raged from 1998 to 2003.

Capitaine Antony Mwalushayi, a spokesman for DRC’s army, said that soldiers in the area had been slow to learn of the latest attack because the assailants did not use firearms.

“We cannot be discouraged because the objective of the enemy is to discourage us, to separate us from the population,” he said.

Source: Nam News Network

Zoho records 45% business growth in Bahrain amidst rising demand for cloud solutions

Manama Zoho, the technology company with the most extensive product portfolio in the industry, announced a 45 per cent growth in Bahrain in 2021.

The company has increased its channel partner network by 54 per cent.

The announcement was made during Zoholics Bahrain, the company’s annual user conference held in Bahrain.

“Zoho’s growth in the region is largely underpinned by local businesses realizing the power of SaaS applications, as they reap benefits of digitizing their operations,” Hyther Nizam, President MEA, Zoho Corp, said.

The breadth and depth of Zoho’s product portfolio, which includes over 50 business apps and our integrated suite Zoho One, enables businesses to digitize every aspect of their operations, without worrying about data silos or integration hassles, he added

“Our vision for transnational localism has also helped us expand organically in the region, a strategy where our company growth is rooted in local business ecosystem development and community progress,” he said.

“Aside from increasing our on-ground presence with new offices and hiring local talent, our focus over the year has been on serving regional customer needs like local payment gateway integration, and enabling tech accessibility through partnerships with government bodies and local business networks.”

In 2021, Zoho partnered with Dubai Culture to help make enterprise technology available to solopreneurs, and businesses of all sizes.

As part of its growth strategy, Zoho is hiring locally, increasing its partner network and collaborating with local organizations to serve local businesses, while making its globally popular apps available and accessible to everyone.

The company has also invested in upskilling initiatives, such as partnering with Emirates Academy of Hospitality Management to train their first-year BBA students in the ‘Role of technology in business management’.

“During the pandemic and its multiple waves, we have seen a surge in demand for customer experience platform, low-code platform and business intelligence offerings, as they became instrumental for any business to stay operational and react to the quickly changing market demands,” Ali Shabdar, Regional Director for MEA, Zoho Corp., said.

“Zoho One—the Operating System for business, which unifies 45+ apps built on the same technology stack that contextually integrate with one another and are supported by a common data model—allows business owners to transcend departmental silos, unify processes, and further leverage cross-functional smart reporting and analytics by combining data across different departments.”

Availability of RTL Arabic language support in its major apps such as CRM, Books and Creator, and other attributes like ease of use and affordable pricing have helped increase the adoption of our solutions in the region, he added.

In 2021, Zoho grew by 52 per cent in the Middle East and Africa region, the second highest growing region for the company. It grew its partner network by 55 per cent and tripled its workforce in the region. The company also established its presence in seven countries, and set up new offices in Saudi Arabia, Egypt and South Africa.

In 2022, Zoho plans to open offices in Kenya, Nigeria and three other countries. It also plans to continue hiring locally in other countries to serve its customers, as it expands its footprints across the region.

Source: Bahrain News Agency